Celebrating Partners
When your partners win or hit certain milestones, this is a huge opportunity to celebrate and shout their names from the rooftop.
Milestones can include:
- A highly sought-after partner taking a meeting with you
- A partner officially joining your program
- A partner completing onboarding
- A partner's contribution to your partner community
- A partner sending their first lead
- A partner's first converted lead
- Reaching certain lead quality/quantity milestones, and much more
Live Examples:
Why Celebrating Partner Wins is Zapier’s Wow Factor
Celebrating Wins with Partners by Zapier
HubSpot Solutions Partner Impact Awards
”The third rung of ideal partners are the ones already participating in affiliate programs, such as competitors’ partners or your partners’ partners. Lilien explains, “They should either know about you or know about affiliate marketing. If they don’t know either, it’s a lot harder to activate them.”
How to Build an Affiliate Partner Program With Integrity
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